Rebec Trans
Caroman Trans
About Me

Welcome to my online portfolio. My name is Rebecca Roman. I am a UX Designer based in the San Francisco Bay Area, specializing in visual and UI design. I am well-versed in creating rich visual designs and clean, simple user interfaces that are easy to understand and navigate.

My Resume

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Contact Me

Need design work, or have a question or comment? I would love to hear from you!

Recent UX Design Work

Pearl.com SEO Question & Answer page
Pearl.com - Responsive Question & Answer Page

UI design; visual design

Responsive redesign and SEO optimization of high-traffic page.

Desktop version PDF | Mobile version PDF

Mobile Q&A
JustAnswer - Mobile Question & Answer page

UX design; visual design

Redesign of mobile question answer page which resulted in 23% conversion lift.

View Screenshot PDF

AON Sub Modal
JustAnswer - Bundled Subscription Offer

UI design; visual design

Redesigned free trial subscription offer that features medical services discounts in addition to normal subscription benefits.

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ATS Landing Page
Pearl.com - Professional Application Landing Page

UI design; visual design

Test success metrics: Survey results presentation

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JustAnswer Guest Question & Answer page
JustAnswer - SEO Question & Answer Page

UI design; visual design

Test metrics: Redesign of high-traffic SEO page resulted in 5% increase in revenue.

View Screenshot PDF | Read about the UX process for this project

Pearl.com question list
Pearl.com - Professional-facing Question Inbox

UI design; visual design

Test success metrics: Overall successful engagement rate with our Professional expert community. Page design is now part of normal site flow.

View Screenshot PDF | Test Control PDF

Subscriber Survey
JustAnswer.com - Subscriber Customer Profile Survey

UI design; visual design

Test success metrics: Addition of survey to subscription customer's e-commerce flow resulted in 97% survey take rate. 93% of those customers who took the survey completed the entire survey.

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JA Subscriber Customer Homepage
JustAnswer.com - Subscriber Customer Homepage Redesign

UI design; visual design; copywriting

Test success metrics: Redesign resulted in 21% increase in user engagement which was our top goal for the quarter. These users also asked 31% more questions in 2 or more categories.

View Screenshot PDF | Test Control PDF

JA Progress Bar
JustAnswer.com - E-commerce Progress Bar

UI design; visual design

Test success metrics: Addition of progress bar that indicates where customers are within the e-commerce flow resulted in 3.5% increase in revenue. This test was taken normal.

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Previous UX Design Work

JA Customer Survey
Wired.com - Haiti Rewired Community Website

UI design; visual design

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D&B DUNS Report
D&B - Credit Report E-Commmerce Landing Page

UI design; visual design

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Hoover's Report
Hoover's - Report E-Commmerce Landing Page

UI design; visual design

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AllBusiness.com Homepage 2006
AllBusiness.com - Small Business Portal Homepage 2006

Information architecture; UI design; visual design

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CNET Gifts for Dad
CNET.com - Father's Day Product Gift Guide

UI design; visual design; user-flow

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CNET Photo Marketing
CNET.com - Photo Marketing Association trade show 2005 Feature Story

UI design; visual design; user-flow

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Banner Ad Design & Flash Animation Work

Wired CES 2011
Wired.com - Spring Test 2011 Banner Ads

Visual design

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Wired CES 2011
Wired.com - CES 2011 Banner Ads

Visual design

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Hoover's My Hoovers
Hoover's - My Hoover's Banner Ads

Visual design; flash animation

View Screenshot PDF | View Flash

D&B Self-Monitor Business Credit
D&B Self-Monitor Business Credit Banner Ads

Visual design; flash animation

View Screenshot PDF | View Flash

D&B Business Credit Reports
D&B Business Credit Reports Banner Ads

Visual design

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AllBusiness.com Intel Business Center Banner Ads

Visual design; flash animation

View Screenshot PDF | View Flash

CNET.com Music Center Banner Ads

Visual design

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Illustration & Print Work

The Purple Ones
The Purple Ones Poster

Poster for Prince Tribute Band The Purple Ones.

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Appel & Frank
Appel & Frank "Shopping Girl" character

Illustrations for website and promotional collateral.

View Screenshot PDF | View Site

Appel & Frank
Astrology.com - Expressively Yours Blog Post

Writing and illustration for western astrology blog.

View Screenshot PDF | Expressively Yours Blog